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Terms & Conditions

Full Terms and Conditions

Promoter: Molson Coors Brewing Company (UK) Limited, Horninglow Street, Burton Upon Trent, Staffordshire, DE14 1JZ

1. Promotion is open to residents of England & Wales who are aged 18 or over, except employees of the Promoter (Molson Coors Brewing Company (UK) Limited), their immediate family members, or anyone professionally associated with this promotion.

2. Internet access and a smartphone are required.

3. Purchase is required.

4. Promotion Period: Daily 11:00 and 23:00 between 4 August 2026 and 23:00 on 12 October 2026. Any entries received outside the promotion period will not be accepted.

5. To participate: During the Promotion Period, buy a pint of Alpacalypse in a participating venue and access the Cheatcode site. Either log in (if you have played before) or submit your name, email address and mobile phone number to set up an account. Use the pint scanner to take a photo of your pint and confirm the venue where you have purchased your pint. Then play the Instant Win game. The first time you play, you will be eligible to win a Level One prize. The second time you play, you will be eligible to win a Level Two prize. The third and subsequent times that you play you will enter the prize draw. You do not have to enter (play) on consecutive days. Once you have passed a level you are no longer eligible to win the Instant Win prizes associated with that level.

6. Maximum 1 entry (game play) per person per day.

7. Instant Win Prizes (Levels 1 and 2)

There are 11,700 Instant Win Prizes in total, across the two levels of the Cheatcode game. These are as follows:

Level One, 10,500 Instant Win prizes

  • 6,000 x £5 Uber Rides e-Gift cards – redeem before 12 December 2026, see clause 16 for further details.
  • 3,000 x £5 Fashion Brand e-Gift cards – winner's choice from ASOS, New Look, NEXT, River Island and Schuh. Claim by 12 December 2026, see clause 16 for further details.
  • 1,500 x £10 Gaming e-Gift cards – winner's choice from Xbox, PlayStation or Nintendo. Claim by 12 December 2026, see clause 16 for further details.

Level Two, 1,200 Instant Win prizes

  • 400 x £25 Uber Rides e-Gift cards – redeem before 12 December 2026, see clause 16 for further details.
  • 400 x £25 Fashion Brand e-Gift cards – winner's choice from ASOS, New Look, NEXT, River Island and Schuh, see clause 16 for further details.
  • 400 x £25 Gaming e-Gift cards – winner's choice from Xbox, PlayStation or Nintendo. Claim by 12 December 2026, see clause 16 for further details.

8. Prize Draw Prizes (Level 3)

Two winners will each win £500 cash, payable into a personal bank account held at a UK branch or by paypal.

9. Prizes are not transferrable and cannot be exchanged for cash. In the event of unforeseen circumstances, the Promoter reserves the right to substitute a prize, or part of a prize, for an alternative of equal or greater value.

10. The Promoter encourages responsible drinking and would direct consumers to read http://www.bedrinkaware.co.uk/ for more information.

11. Prize Draw

All valid level 3 entries received by the Promoter during the Promotion Period will be submitted into the prize draw which will be conducted using a randomised number generator and under the supervision of an independent body within two working days of the end of the Promotion Period. Two provisional prize draw winners and four reserves will be selected.

12. Prize Draw Winner Notification and Prize Delivery

The provisional winners will be notified by email to the contact details associated with the winning entry within two working days of the winner selection. The provisional winners must respond within 10 working days of the date of first notification, confirming compliance with these terms and conditions and eligibility, including supplying a photograph of the winner's official government issued passport or drivers' licence to prove their age. Upon completion of this, the winner will be confirmed and asked for their bank account (which must be a personal account at a branch in the United Kingdom) or paypal details as specified by the winner. Failure to comply with this timeframe, or failure to provide evidence of compliance with these terms and conditions will result in that provisional winner being disqualified. In the event of disqualifying a provisional winner, a reserve will be contacted in the same manner and with the same timeframe and verification requirements. If after approaching two reserves, the Promoter has failed to allocate the prize, the Promoter shall not be obliged to approach any additional reserves and shall be entitled to withdraw the prize and allocate it as the Promoter sees fit. Entrants are encouraged to monitor their email account during this time in case they are a winner.

13. Instant Win Prize Allocation

Winners will be determined by a secure and automatic computer-generated algorithm that produces verifiably random results. Wins will be allocated independently by the system using an algorithm which is based on the maximum number of potential drinks sold against the number of Instant Win prizes available to be won.

  • Level One: In Level One there are 985,600 drinks available and 10,500 prizes available to be won, the odds of winning are 1 in 94.
  • Level Two: In Level Two the available amount of drinks has been calculated at 491,300 and there are 1,200 prizes available to be won, giving odds of winning at 1 in 409.

Although all prizes will be available to be won, there is no guarantee that they will all be won.

14. Instant Win Prize Winner Notification and Fulfilment

Instant Win Prize winners will be notified immediately on screen that they have won a prize and what they have won, subject to verification. Additionally an email confirming what the entrant has won (subject to verification) will be sent to the email address supplied on entry. The provisional winner's entry will be checked and verified and, upon successful verification, an email will be sent to the winner containing a link to the Prezzee website where the winner must claim their prize. This email will be sent within 28 days of the on-screen notification of the win. The winner must follow the link in the email and claim their voucher by selecting their desired voucher from the options at the Prezzee site by 12 December 2026). If the winner doesn't claim the voucher within this timeframe the link will expire. Once the winner has claimed their voucher from the Prezzee site, the standard terms of the voucher issuer will apply, see clause 16 for details.

15. The Promoter reserves the right to verify any winner, including their age (via means of photographic identification), before awarding the Prize and refuse to award the Prize or withdraw Prize entitlement where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this promotion.

16. Further Instant Win Prize Details

Uber Rides vouchers must be applied to the payment section of the Uber Rides App before requesting the order and are valid until 12 December 2026, full terms are here.

Fashion Brand vouchers are supplied by Prezzee and the winner must log on to the Prezzee portal and select their desired brand within 2 months of receipt of the email containing the link to the Prezzee site, after which the link will expire and the prize will no longer be available to be claimed. The winner does not need to set up a Prezzee account to do this but it is recommended, terms of the Prezzee smart e-gift card are here.

  • ASOS – gift card must be redeemed within 2 years of activation, full terms here.
  • New Look – gift card expires after 24 months of non-use, full terms here.
  • NEXT – gift card expires after 24 months of non-use, full terms here.
  • River Island – gift cards are valid for 5 years after the last activity, full terms here.
  • Schuh – gift cards do not expire, full terms here.

Gaming e-Gift cards are supplied by Prezzee and the winner must log on to the Prezzee portal and select their desired brand within 2 months of receipt of the email containing the link to the Prezzee site, after which the link will expire and the prize will no longer be available to be claimed. The winner does not need to set up a Prezzee account to do this but it is recommended, terms of the Prezzee smart e-gift card are here.

  • Xbox – gift card full terms here.
  • PlayStation – full terms here.
  • Nintendo – full terms here.

17. Privacy

The Promoter will collect personal information from entrants for the purposes of administering this Promotion and will share the personal information with its marketing agency who will be assisting with the administration of the Promotion and, regarding winners only, fulfilling prizes. Personal data of entrants will not be used for marketing purposes unless the entrant specifically opts in to receive marketing communications from the Promoter. The Promoter is bound by the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018 and all applicable laws, and holds personal data in accordance with the terms set out in its privacy policy, available here. Entrants' personal data will be stored for 3 months from the end of the Promotion Period, after which it will be securely destroyed. Entrants have the right to access and rectify their personal data and, insofar as applicable, the right to request the deletion of their data and the right to object to the processing of their data, however if an entrant exercises any of these rights, it may affect their ability to participate in the Promotion. Entrants may exercise these rights or ask any question relating to the management of their personal data by contacting the Promoter by email to the following address: hello@alpacalypse-beer.co.uk.

18. Privacy – Winner Details

The names and regions of the winners of Prize Draw prizes will be available by sending an email to hello@alpacalypse-beer.co.uk with "Alpacalypse Cash Winners" in the subject header to arrive between 12 December 2026 and 12 March 2027. Entrants can object to disclosure, or request that disclosure be limited in scope by advising the Promoter when accepting their prize. The Promoter may nevertheless disclose the winner's full name and county of residence to the Advertising Standards Authority if required to do so.

19. Incomplete, illegal, misdirected or invalid entries, or entries not in accordance with these Terms and Conditions will not be accepted.

20. The Promoter is not liable for third party products or services.

21. If for any reason the Promotion is not capable of running as planned for reasons including but not limited to infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter reserves the right (subject to any written directions given under applicable law) in its sole discretion to modify or suspend the promotion or invalidate any affected entries. The Promoter reserves the right to hold void, cancel, suspend, or amend the promotion where it considers it necessary to do so, without prior notice. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions (including but not limited to global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God), the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to entrants in order to avoid undue disappointment.

22. Insofar as permitted by law, the Promoter is not responsible for or liable to compensate the entrant, or accept any liability for any personal loss or injury occurring whilst participating in the promotion.

23. No responsibility can be taken for entries which are late, lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to the entry site. Entries not in accordance with these terms and conditions will not be accepted. Proof of sending will not be accepted as proof of delivery.

24. Entries made from trade, syndicates, consumer groups or third parties will not be accepted. Bulk entries made in any way, including using any software which allows entrants to increase that entrant's chances of winning any prize in a way that is not consistent with the terms and conditions of the promotion, that entrant's entries will be disqualified, and any prize award will be void.

25. If it becomes apparent that an entrant is hiding their identity by using multiple email accounts, manipulating IP addresses, using identities other than their own or any automated means in order to increase that entrant's entries, the Promoter reserves the right to cancel any prize claimed by that entrant in breach of these terms and conditions.

26. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.

27. By taking part in this promotion all entrants will be deemed to have accepted and be bound by these terms and conditions.

28. The Promoter's decision is final with regard to all promotional matters and no correspondence will be entered into.

29. These terms and conditions are governed by English law and shall be subject to the exclusive jurisdiction of the English and Welsh courts unless you live in another part of the United Kingdom, in which case your local courts will have jurisdiction.